Advertising
28 February 2007

I’ve been doing a lot of thinking about effective advertising especially effective Christian Advertising. I’ve settled on the following principle. Less is More… I think it’s more effective to produce less good quality fliers, less often, than lots of doggy cheap ones all the time.

Here are some reasons

  1. People become numb to constant blanket advertising.
  2. Some people feel hassled because they are constantly bombarded… “Those bloody Christians and their fliers”.
  3. Because there are less of them less often we can put more thought into them and how to present them in the best possible way. This safe guards from the “reactionary poorly written flier”, and still worse the “good idea but poorly executed flier”.
  4. You waste paper with the first approach… and Green minded Christian and non Christian alike are off side before they have even read the flier.
  5. With higher production values comes credibility… for many people presentation matters almost as much as the content itself.
Anymore?

 

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4 comments:

Jonny said... 2/28/2007 10:49 pm  

Did you chat to the grim reaper in the tunnel?

Bron said... 3/01/2007 1:01 am  

some good thoughts mike. makes it important to encourage our christian writers and desiners too.

Anonymous said... 3/01/2007 7:17 pm  

No, but I say the Grim Reaper walking around the society stalls. I think Jolly has some really good points here. I am in agreement with you on this one.

Anonymous said... 3/01/2007 7:18 pm  

That last comment was left by Nathan Tivendale, but I couldn't be bothered getting a blogger account

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